What, me worry?
“We have been very clear, we understand that used games are a way for some consumers to monetize their games. They will buy a game, play it, bring it back to their retailer to get credit for their next purchase. Certainly, that impacts games that are annualized and candidly also impacts games that are maybe undifferentiated much more than [it] impacts Nintendo content. Why is that? Because the replayability of our content is super strong. The consumer wants to keep playing Mario Kart. The consumer want to keep playing New Super Mario Bros. They want to keep playing Pikmin. So we see that the trade-in frequency on Nintendo content is much less than the industry average – much, much less. So for us, we have been able to step back and say that we are not taking any technological means to impact trade-in and we are confident that if we build great content, then the consumer will not want to trade in our games.”
Thus spoke Reggie Fils-Amie, President and CEO of Nintendo of America, to Polygon when he was asked about Nintendo’s policy regarding used games. With Sony being very blunt in their opinions regarding used game restrictions and Microsoft having a rather confusing policy regarding used games, the topic of DRM policies has heated up once again. With Nintendo taking a stance of no online passes or restrictions on used game sales, PlayStation allowing publishers to make the decision, and Microsoft having a DRM system that they refuse to nail down, it seems this next console cycle will be a battle of DRM policies, in addition to hardware and software.
When asked if publishers could push Nintendo into changing this policy, he said the following:
“The fact of the matter is, we will see what happens with publishers,” he said, “but it seems to me that every major publisher has come and said we don’t mind used games.”
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