Welcome to GameStop Kids! ,
GameStop is looking to corner the kiddie market this holiday season with the release of GameStop Kids. Yes, you read that right, we’re talking about kid-themed stores carrying E-rated games and game merchandise aimed for children, including toys. What is not to love?!
The first store has already opened in Grapevine Mills Mall in Texas, and GameStop is planning to release 80 more stores this holiday season by November 15th. GameStop is definitely confident in the decision to create children-themed stores, apparently a plan that was conceived by the company roughly eight months ago, according to CEO Paul Raines. Raines is also very confident that the new strategy by GameStop will be a winning one, so he can show those pesky toy stores a thing or two this holiday season. “This is really a way for us to take share away from people who are in the toy business and have an expanded assortment,” Raines said, “and show people how to drive kids to new experiences, new products or an expanded assortment of existing products like Skylanders and Angry Birds.”
Despite the rather arrogant statements by Raines, the idea is not totally insane. After all, a themed store based out of a GameStop could work if they have the right demographic targeted. If GameStop Kids catches on and sees expansion to several of the 4,500 stores across America we might see more specialty stores carrying vintage games in the future.
Who am I kidding though? In the end, this is an idea that could be good, but will likely be poorly executed and abandoned by GameStop in the end.