Posted By Robert H. about 7 months, 3 weeks ago
Free-to-Play Model Will Influence All of Ubisoft’s Future Gaming Efforts,
In a recent talk with investors, Alain Martinez, chief financial officer for Ubisoft, stated that all of Ubisoft’s games will be considered with the free-to-play model. According to Ubisoft, the free-to-play model gives them more flexability and a wider audience that has the capability to spend more on a game than they would on a traditional release.
As an example, Ubisoft brought up the Settlers series, which had its last retail release, Settlers 7, in 28 countries. According to the company, another game, The Settlers Online, is set to make them more money in only four years compared to the entire main series over the course of nine. With that kind of trend, Ubisoft is seriously focusing on marketing and micro-monetization to capitalize on the success free-to-play has had.
This idea isn’t limited to the PC either. According to Martinez, “there will be free-to-play on consoles” and the company will be looking to more item-based content in future releases for games similar to Sleeping Dogs. As Martinez says, “The next generation will offer more and more item-based content. This will benefit our games’ profitability.”
Ubisoft fully expects to earn anywhere from $50 to $60 million dollars from just its free-to-play and casual games in fiscal 2013, and considering that they earned a comparatively smaller $20 million in 2012, that’s saying a lot.
Personally, I’m pretty wary about this. I can’t fault Ubisoft for going with this business model, as free-to-play games with microtransactions often do make good money. However, seeing this on console releases that will most likely cost $60 themselves just seems to be nickel and diming players for all the content.
How do you feel about Ubisoft’s new approach? Be sure to tell us in the comments below.
Source: Venture Beat