On high-danger of this article’s comment section turning into a giant argument-slinging hate-fest, it would seem to be the always forum-flame inciting Activision Blizzard is in the news again. This time however it’s being reported that after the recent removal/forced-stepping-down of its CEO that Vivendi Universal, the company who for more than 13 years has owned Blizzard Entertainment and for a shorter term Activision, is looking for a buyer to lay down 8.1 Billion dollars for its 61% share of the company that contains, at this moment, 13 development studios, including Infinity Ward.

Now a very brief glimpse into history. In 1998 Blizzard Entertainment (then owned by another corporate entity) was purchased by Vivendi Universal and added to their Vivendi Games lineup which included Sierra Entertainment at the time. In 2008 Vivendi Universal acquired Activision and merged it together with its Vivendi Games lineup. Taking the names of its two biggest developers, Activision and Blizzard Entertainment, Vivendi Universal created Activision Blizzard.

Yes, the two companies that much of the internet hates don’t have the final say on what products they make or the activities they do. Now, agreed, both companies have some autonomy certainly… but you can bet that at the end of the day, since all of our money is going to Vivendi Universal, they certainly have their say.

But it seems they’re looking to throw away two of the largest and most accomplished game developers in history, and it puzzled me to even ponder why. As a publicly traded company with no debt and a publicly filed bankroll of $3.48 Billion in cash and short term investments as of March 31st, last year alone the company returned a total of $886 Million to shareholders in dividends, Activision Blizzard isn’t exactly draining money from the Corporate Bank Account.

Whatever the reasons Vivendi has for the decision, it would seem there’s no one out there making themselves known that they’d like to hand over the $8.1 Billion price tag. If such continues and Vivendi decides to press the issue, they’ll be forced to essentially drain the company dry of non-essentials and sell the whole package for a price even my pocket book might look at. Given the chance, I’d likely sell off my entire portfolio and sell off every restaurant and storefront I owned if it meant grabbing Activision Blizzard’s falling shell.

But something tells me it’s not going to come to that. We’ll keep an eye out and keep you posted.

 

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Nobunaga

An eccentric millionaire bent on world domination, or at least trying to find happiness and ponder the existentialism-… oh who are we kidding he's just an evil eccentric who wants to take over the world while having an amazing time playing whatever games strike his fancy. Known amongst the Blizzard community as "The Dreadmist Man".

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  1. July 02, 2012 at 10:49am
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    Surprised that no one has mentioned Apple perhaps making their presence known here. Apple taking the COD series and starving MS of the most played series on XBL?

    Strategically, it would be a superb move

    • July 02, 2012 at 12:35pm
      In response to Yousif A.
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      If Apple bought out Activision Blizzard, would that really result in COD not appearing on Xbox, or would Microsoft just not get as much money as they used to? While that would certainly benefit Apple, is there any precedence for thinking that Apple would purchase a company like Activision Blizzard?

  2. July 01, 2012 at 03:28am
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    Nintendo, Square-Enix…that’s all well and good, but has anyone considered what would happen if EA bought them?
    On second thought, don’t think about it. It’s a scary idea.

    • July 02, 2012 at 12:31pm
      In response to J.K. Spencer
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      You must have missed Kagato’s comment. Just about everyone has thought of EA, but I for one can’t see it happening due to them being rivals.

      • July 02, 2012 at 05:13pm
        In response to Phantom Roxas
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        EA would buy them and likely gut the company, keep some franchises and integrate the studios under EA branding.

        But EA can’t afford to buy them right now. It can buy pieces if they break it up but I doubt Viveldi will do that. In fact, none of the big companies can afford to buy them for that price in the current market…

  3. June 30, 2012 at 03:02pm
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    What if Nintendo bought it?

    “Too bad ‘hardcore’ gamers, if you want to play CoD, you got to buy Wii U!”

    It certainly would give them a lot of… well, by then, second party support.

  4. June 30, 2012 at 02:06pm
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    wouldn’t it be great if rockstar bought them. (coarse my lazy ass is too lazy to look up if Rockstar is owned by a parent company, so I probably just made myself look like an idgiot) but in any case I love Rockstar and how they don’t perscribe to that BS that other companies are into, *cough* EA *cough*.

    Also why doesn’t blizzard just by themselves out from underneath Activision, they can certainly afford it from all there WoW Gold er money they are making.

  5. June 30, 2012 at 10:07am
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    inb4EAbuys

    • June 30, 2012 at 07:12pm
      In response to Kagato
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      I could see that scheme to buy Activison at the same time as selling TOR to that Korean MMO Giant.Since they would now own the MMO they wanted to emulate in the first place it would be a net win for them. Also be ready for the third installment of StarCraft 2 to be very Mass Effect in its implementation and development cycle.

  6. June 30, 2012 at 07:40am
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    8.1 Billion dollars is a bit much for me. I’ll wait for it to go on sale on Steam. :P

  7. June 30, 2012 at 07:22am
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    Oh God, what if Square Enix bought them. That would be one chubby company. I so don’t want to see the SE logo on COD.

    • June 30, 2012 at 08:20am
      In response to Reikshiryo
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      Suddenly, the next CoD game features Final Fantasy characters…

      Hrmmm…

    • June 30, 2012 at 11:40am
      In response to Reikshiryo
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      I’d rather see a Square Enix/Namco Bandai merger, not to mention I really don’t see why Square Enix would buy out Activision Blizzard, nor do I see how they could even afford it. As someone who hasn’t played Call of Duty and only knows of the claims that it’s stagnant and undeserving of the high praise it gets, I share the sentiment of not wanting to see the Square Enix logo on Call of Duty, but for different reasons.

      Then again, that would mean Square Enix would technically own the rights to Spider-Man video games, in which case I demand to see Spider-Man in Kingdom Hearts III.

      If we’re going to keep Activision Blizzard under the control of a French company, then I suggest Ubisoft.

    • June 30, 2012 at 02:58pm
      In response to Reikshiryo
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      Square Enix localizes CoD in Japan.

      So… too late.

  8. June 30, 2012 at 06:47am
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    Could be Vivendi know’s something they aren’t telling no reason to jump ship unless they know something bad is coming and they want out

    • June 30, 2012 at 06:18pm
      In response to tougakun
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      Definitely seems odd for them to be considering it let alone putting a price tag around their neck. Maybe they know something about an impending game industry crash?

  9. June 30, 2012 at 06:42am
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    And now we wait for Nexon to place their bid.

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