I just know someone's going to say something about ponies…

It certainly is a very interesting age we gamers live in… not only are we beset every other week with new games, technologies and events, but gamers themselves are becoming more and more ‘empowered’. Nowhere else is that seen more recently than the “Retake Mass Effect 3″ movement that began in the wake of the third game’s release. While it has been refreshing to see a ‘movement’ in gaming, there are certainly mixed feelings about it, and the game itself. Over the last month a number of efforts have been tried to send the resounding message to BioWare that people want a new ending. From a theoretical Kickstarter project to fund a new ending, to now… their latest efforts: Cupcakes.

Yes, it seems that a certain Pony-cartoon has infiltrated the “Retake Mass Effect 3″ movement and in an effort to communicate to BioWare they are sending cupcakes. Over 400 vanilla cupcakes to be exact. 134 each of Green, Blue and Red, each marked with the letters A, B and C accordingly. The icing is vanilla as well, and is intended to make all the cupcakes taste identical… the only difference being which color is chosen. Also, each box of cupcakes will be sorted in 12s, 4 of each corresponding color in each box.

This is both brilliant and… "WAAHHH?!?"

What started as a trolling-attempt to send mass cupcakes to BioWare has become something else however. The company producing the cupcakes, “FussCupcakes – Taste What All the Fuss is About” does not accept paypal, so the person who came up with the idea (a person by the alias of LoganKey) had to pay out of his own pocket to the tune of $1,005.00. He took to BioWare’s own forums to seek the aid of his fellow fans to recoup the losses… and in less than an hour he had MORE than the target amount, enough that an extra $100 donation was made to Full-Paragon. Each person who donated would get to attach a personal note to BioWare, expressing any well wishes (or hate I suppose) to the company.

However, this lead to BioWare’s involvement and… look for yourself. BioWare got behind the idea, numerous staff members cheering on the movement and wanting to support the local Edmonton business with the order. There was even a time when a poll was created to see if the order should be expanded to produce even more cupcakes for BioWare’s consumption. BioWare cheered them on and is getting cupcakes for playing with their trolls.

The company, Fuss Cupcakes, has been floored by the amount of phone calls (us included), to investigate what was once a claim and an invoice, but has turned into a blossoming story of the gaming industry. Forbes Magazine has even been calling to interview the company and confirm the story much as we have. I would not be at all surprised if this shows up on major television news outlets if this rise continues.

Click for Enlarge… Geezz you couldn't make this stuff up!

The order will be delivered around noon on Thursday, and both BioWare and Fuss Cupcakes have stated they’ll be taking plenty of pictures for our enjoyment. But in the end… what really has happened? Did BioWare troll their trolls? Did the haters slip a fast one past the flame-shields at BioWare? Did Fuss Cupcakes stumble upon probably one of the greatest viral social marketing gimmicks in the last few months? Already there is talk from BioWare’s staff of using Fuss Cupcakes for an upcoming wedding.

In the end, who got who, and who won? Or, dare I even think about it… did “Love and Tolerate” win this day?

Nobunaga

An eccentric millionaire bent on world domination, or at least trying to find happiness and ponder the existentialism-… oh who are we kidding he's just an evil eccentric who wants to take over the world while having an amazing time playing whatever games strike his fancy. Known amongst the Blizzard community as "The Dreadmist Man".

More Posts - Twitter